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  <url>
    <loc>https://www.lindsaysanders.com/contact-1</loc>
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    <priority>0.75</priority>
    <lastmod>2019-06-21</lastmod>
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  <url>
    <loc>https://www.lindsaysanders.com/alumni-2</loc>
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    <priority>0.75</priority>
    <lastmod>2023-09-26</lastmod>
    <image:image>
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      <image:title>Alumni Services Redesign - Building empathy with users personas</image:title>
      <image:caption>We developed 9 user personas to better understand alumni’s diverse goals, needs, and experiences and build empathy with the real people who are using alumni services. By aligning with our client on these personas, we developed a shared understanding of how alumni’s experiences are variable and used them as a starting point to design services that speak to these unique audience segments. We used these personas during the Design Phase to guide our ideation process and to ensure we are creating a good user experience for our target user group</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a655105017db29690ed12ba/1604179453598-XZADBZA5R4OVW3IOC9MO/Leveraging+Services</image:loc>
      <image:title>Alumni Services Redesign</image:title>
      <image:caption>Using Services (career, tours)</image:caption>
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    <image:image>
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      <image:title>Alumni Services Redesign</image:title>
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    <image:image>
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      <image:title>Alumni Services Redesign</image:title>
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    <image:image>
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      <image:title>Alumni Services Redesign</image:title>
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    <image:image>
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      <image:title>Alumni Services Redesign</image:title>
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    <image:image>
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      <image:title>Alumni Services Redesign</image:title>
      <image:caption>Volunteering (time, money)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a655105017db29690ed12ba/1604179490263-XFWB5KJAYL2QE6GEEYIL/Communicating</image:loc>
      <image:title>Alumni Services Redesign</image:title>
      <image:caption>Communicating (email, social)</image:caption>
    </image:image>
    <image:image>
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      <image:title>Alumni Services Redesign</image:title>
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    <image:image>
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      <image:title>Alumni Services Redesign</image:title>
      <image:caption>Participating (events, reunions)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a655105017db29690ed12ba/1604252965005-H4WKCVLVLH2MCXJBFBQ0/Design+Principles.png</image:loc>
      <image:title>Alumni Services Redesign</image:title>
    </image:image>
    <image:image>
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      <image:title>Alumni Services Redesign</image:title>
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  </url>
  <url>
    <loc>https://www.lindsaysanders.com/project-place-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-09-26</lastmod>
    <image:image>
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      <image:title>Project Place</image:title>
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    <image:image>
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      <image:title>Project Place</image:title>
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      <image:title>Project Place</image:title>
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    <image:image>
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      <image:title>Project Place</image:title>
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      <image:title>Project Place</image:title>
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